Salt helps to bring out the flavor of watermelon
In Asia it is not uncommon to eat fruit with salt or even soy sauce. From my own experience, and via friends, I known that fruits such as mango, guava, honey dew melon, watermelon, nashi pears and papaya are eaten with salt. Interestingly salt is used both for ripe and unripe fruit – the latter is especially the case for mango and guava. With unripe fruit I can imagine that the primary motivation is reduction of bitterness. I’ve previously blogged about salt and coffee and how salt in tonic water reduces bitterness – the mechanisms are the same. In addition to the bitterness suppression low concentrations of salt will enhance sweet taste.  This would certainly be an advantage in unripe fruit. In ripe fruit there is hardly any bitterness left (or at least I presume that is the case), so here the salt may serve a different funtion. Could it be to balance the sweet taste and give a more savory and complex flavor? Perhaps it could also be explained as increased sensing by contrast amplification?